SWAROVSKI @ MTR Central Station 2012

Interactive Photo Booth

December 8th, 2012
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Customised Program Flow – Join your product catalogue with funny photo taking game!

SWAROVSKI promoted this creative idea at Christmas 2012 – Send your friend a suitable SWAROVSKI product as Christmas gift! Therefore, players could choose the products according to their friends’ styles: Cute, Elegant, Sophisticated, Cool. After choosing the product, players can pose with the product to take a funny photo. After writing a blessing or drawing a heart, players can send an email to their friends, awaiting their friends to open their Christmas gift!

Story does not stop here. Your friend could really get the REAL SWAROVSKI Product!

Players could choose by one click to post the taken photo onto SWAROVSKI Facebook App. By gaining LIKES from friends and families, the one who got the top LIKES each week can win a REAL SWAROVSKI product for their friends! It was really a surprising gift because we would contact your friend by the email to tell them the news! You just can’t imagine how HAPPY and EXCITING when we contact them!

HTML5 Animated E-card – STUNNING and DEDICATED animation!

After playing the booth, the interactive e card can be received instantly in email. For desktop computers or smartphones, you could also view the stunning customised animation! Visit this link by your smartphones AND desktop computers, you’ll see how it looks like in each version:

http://moments-to-give.com/swar2012_backup/ecard/?token=SU1HMjAxMjEyMjZfMjIzOTEz&lang=tc

Screensaver to randomly generate photos taken by players

This project is very special because it was placed across Christmas Eve and New Year Eve. Most clients might neglect this point but we would remind them – ALL obstacles must be removed at Christmas Eve and New Year Eve at Central MTR Station! We know that it would be really odd if the game just showed a stop playing notification! Instead, we turned on our screensaver mode by one click, instantly the display generated a screensaver which showed all the photos taken by the public. This screensaver attracted people to re-visit the E-card sending game after the eve. Isn’t it beautifully planned?

 




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